Those great Danes in Copenhagen came up with a great idea this summer: tourists could earn rewards (free lunch, tickets to a museum, etc.) for doing something good for the environment (cleaning the beach, riding a bike instead of driving, etc.) while they were visiting the city. You can read more in this piece from The Guardian.
Thanks to cheap airfare and immediate access to travel info, the world is a lot smaller these days. But that often means the most beautiful destinations around the globe are in danger of being trampled by tourists.
Kudos to Rikke Holm Petersen and the other folks at Visit Copenhagen who dreamt up the CopenPay pilot project and brought it to life.
“We want to make tourism a force for positive change not an environmental burden,” she says. “We want to inspire a greener mindset in tourists while they are visiting Copenhagen and [for them] to take that home with them.”
It’s the best of both worlds for our shared world. Tourists (Rikke Holm Petersen prefers the term “intermediate locals”) get to explore and enjoy the city, while also doing something positive that reminds them — in a gentle way — of the environmental impact of their travels.
More ideas like this, please! Maybe it’ll lead to fewer scenes like this:
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