Yesterday, my friend Dave and I recorded a podcast episode. Just like we’ve done nearly 100 times over the past five years.
Never heard of our podcast? You’re not alone. 99.99% of the world has never heard of it, much less heard it. But for the few, the proud, the folks who remember a tiny “modern rock” station in Oxford, Ohio, the podcast was pretty darn cool. It helped them reconnect with the station, the music, and the people that meant a lot to them.
“I am not sure you guys realize just what impact having this modern rock format has had on my life… your podcast has brought about all of these thoughts, feelings, and memories of the soundtrack of 21 years on my life. I thank you for playing your part in it back then and I thank you for creating this podcast to help me process just what those 21 years have meant to me.”
“Thanks for the pod. It is like finally being able to talk with someone about the treasure that was WOXY.”
We found a niche — actually, it’s more like the niche found us, because we were horrible at promoting the podcast. But somehow, some way, the people who wanted to listen found us. And we had a ton of fun in the process.
But now we’ve exhausted the list of potential guests and topics. It’s been great, but it’s time to pull the plug on “Rumblings.”
I’m really proud of the work we did. Step 1 was figuring out how in the heck to do a podcast. Then came setting up the website, finding a hosting platform (Podbean has been great), scheduling the interviews, figuring out how to record them when we’re in different locations, doing the editing, and finally posting them. We put out a new episode nearly every two weeks for close to five years. It was a labor of love, but the accent was on “labor.”
I’ll miss it. It wasn’t just a chance for listeners to reconnect with a station they loved, it was also a chance for me to reconnect with my radio days. Guess I’ll have to find another outlet for my podcasting prowess (using that term extremely loosely). I have no idea what that’ll be. So you and I both will have to stay tuned…
I’ve signed up to ride my bike 24 miles (in a row… crazy, I know) in the Ride Cincinnati event on September 17th to raise funds for the University of Cincinnati Cancer Center and the Barrett Cancer Center. If you could see it in your heart (and find it in your wallet) to support me, I’d greatly appreciate your tax-deductible donation. 100% of your contribution will go directly to life-saving cancer research and care in the Greater Cincinnati area.
Me on a “training ride”:
Me during the actual Ride Cincinnati event:
The University of Cincinnati Cancer Center is trying to achieve National Cancer Hospital (NCH) designation, which would make them eligible for more funding, and enable them to provide more treatment options to patients.
Cancer is a cruel disease. Just a few months ago, my mother-in-law succumbed to renal cancer. She went from active, independent grandma to bedridden, pain-ravaged patient in less than a year. I hope and pray for a day when cases like hers have a better outcome. With my pedaling and your support, we can help kick cancer’s butt.
I’m not going to set any land speed records on my ride, but I’m really close to my stretch goal of $1,000. With your help, I can get there. Thanks!
A tiny radio station that went off the air nearly 20 years ago, and shut down online in 2010, is “having a moment” as they say. It’s garnering all sorts of “ink” (as they used to call publicity) for rounding up more than 30 DJs who worked at the station to present a 40th anniversary of the signature “Modern Rock 500” countdown of the top modern rock/indie/alternative songs from their massive library o’ tunes. And author Robin James just released a new book (The Future of Rock & Roll: 97X and the Fight for True Independence) that chronicles the history of the station and why its independent spirit still matters today.
The press parade started back in March, when the press release for the Modern Rock 500 came out.
Steven Rosen (who wrote the definitive article about 97X back in 1985 for the Cincinnati Enquirer) came full circle when he highlighted Robin’s new book in CityBeat in April.
On May 8th, Robin James, my podcasting pal Dave Tellmann and I appeared on the local NPR affiliate’s “Cincinnati Edition” program to talk about the book, the station, and the revived Modern Rock 500.
On May 11th, Robin did a book event at The Mercantile Library – co-hosted by Dave and yours truly. That gig was sold out… and an absolute blast!
Robin James was interviewed by Jason Cohen in the June issue of Cincinnati Magazine. (Editor John Fox is a longtime friend of the station – he used to appear on the air when he was editor of Everybody’s News and later Cincinnati CityBeat.)
The press coverage is nice… but honestly, this means more to us than anything else:
We’ve been able to reconnect with a small-but-mighty community through music. And that’s more precious than all the “ink” (or gold) in the world.
“From WOXY I learned it is important to support your local scene. If you care about independence, being creative and really having the ability for both yourself and for other people to innovate and do things that are new and different, then you would care about the story and example of WOXY.”
Robin James in the Journal News article by Don Thrasher linked above
If you’d like to tune in for yourself and find out what all the fuss is about, you can do so today and tomorrow from 9 a.m. – 5 p.m. (the Dolly Parton shift) on Inhailer Radio, and then again over the Memorial Day Weekend at that same spot on your internet radio dial!
The Mercantile Library is one of my favorite places in Cincinnati. A gorgeous space dedicated to reading.
Photo above from The Mercantile Library’s website.
And tomorrow night, I’ll be co-hosting an event there. It’s bucket list material for me.
A sold-out event at that! I harbor no delusions that anyone will be there to hear from me. They’ll be there because they loved a little radio station in Oxford, Ohio that respected their listener’s ears and minds.
My 97X buddy Dave and I started a podcast a few years ago, recording episodes in my basement. We had no idea what we were doing. Still don’t, honestly. “Shoestring budget” would be inaccurate. No budget. Actually it’s a “loss leader” given the hosting and website fees we pay. We’ve done very little promotion of it. But somehow, someway, the small-but-mighty group of people who loved 97X found it. And Robin James, who has been our guest a couple of times, wanted us to co-host her book event. BAM! Pretty friggin’ cool.
On this blog, I don’t normally post my music-centric stuff (I have a separate blog for that). But I’m making an exception because I’m pretty darn proud of the fact that my old radio pal Dave and I have done 90+ episodes of a podcast, and that podcast has been the impetus for a full-fledged radio station revival (albeit for a limited, one-week-only engagement). Full press release is at the bottom of this post.
The podcast has been a labor of love. We’ve never sold a nickel’s worth of ads. We’ve never reached an audience beyond a hundred or so loyal listeners. But we’ve brought a lot of joy to those listeners, and that’s worth more than gold.
The fact that a niche format station based in the tiny town of Oxford, Ohio, with a crappy signal, could reach so many, and still be fondly remembered nearly half a century after it started, and more than a decade after it ceased to exist… it’s nothing short of magic.
To be able to pay tribute to the under-the-radar bands and their music, and showcase the DJs from every era of the station’s existence, is truly special.
Article and link to the five-minute interview former Program Director Mike Taylor did with a local public radio station can be found here.
And here’s the official press release that generated the reactions above:
97X, BAM, THE FUTURE OF ROCK AND ROLL RETURNS WITH THE 2023 97X MODERN ROCK 500
(Oxford/Cincinnati, OH) – March 9, 2023 – It’s been 20 years since the legendary Oxford, OH-based alternative radio station WOXY FM, aka “97X, BAM! The Future of Rock and Roll” first left the airwaves. Celebrating what would have been its 40th anniversary, 97X makes its triumphant online return in May 2023 with the 2023 97X Modern Rock 500 countdown.
In partnership with Cincinnati-based streaming station Inhailer Radio, 97X and WOXY.com present the 2023 97X Modern Rock 500, airing May 22 – 29, 2023 on Inhailer Radio, also available on the Inhailer Radio app and WGUC 90.9- HD3 in Cincinnati.
The 2023 Modern Rock 500 will air on Inhailer Radio in five 100-lap segments from May 22-26, 2023, and repeat in the 500’s traditional Memorial Day weekend timeslot from May 27-29, 2023. Plans are in the works for an on-demand archive of the broadcast.
As a special treat, the broadcast is hosted by over 30 station DJs sharing memories from WOXY’s 40-year run. From its fledgling 80s days to the explosion of the format in the 90s and its time as an online entity in the early 2000s, the 2023 Modern Rock 500 is represented by the people who were there making it happen.
If there was one signature program that became synonymous with 97X, it was the annual Modern Rock 500. Borrowing thematically from the nearby Indianapolis 500 and broadcast over Memorial Day Weekend, the 97X Modern Rock 500 counted down the best alternative songs as “laps”. The Modern Rock 500 aired on 97X from 1988-2003 and continued on WOXY.COM from 2005-2009.
Now it returns for one final countdown.
The broadcast also serves as a wrap-up of the 97X-focused podcast Rumblings from the Big Bush (a reference to a distinctly large shrubbery located on the station’s Oxford, Ohio property), hosted by former DJs Dave Tellmann and Damian Dotterweich.
“Rumblings over the last few years has caught up with former air talent, station employees, fans of the station, and some of the artists that we played at 97X. It’s been a blast! The podcast has about run its course; but the idea of capping it with the Modern Rock 500 couldn’t be a better way to sign off,” said co-host Dave Tellmann. Rumblings… episodes can be found on all major podcast player sites and on 97Xbam.
“We here at Inhailer are honored to hand over the airwaves to the people of 97X who influenced our own musical journeys and the music we play here”, adds Taylor Fox, Founder and Program Director at Inhailer. “We’re downright giddy with excitement!”
“This new Modern Rock 500 will be limited to those songs that landed on the countdown in the past. It’s taking a look back from a present-day point of view”, states Mike Taylor, 97X Program Director from 2001 to 2010. “Any way you slice it, it’s gonna be 500 great tunes.”
The 2023 97X Modern Rock 500 is a love letter to its loyal legion of listeners and to station owners Doug and Linda Balogh, for giving the world something super special. We’ll see you at the starting line…
Full list of featured talent:
Aaron Borns
Ali Castellini
Barb Abney
Bill Douglas
Brian Ewing
Bryan Jay Miller
Damian Dotterweich
Dan “Danny Crash” Reed
Dave Tellmann
Dorsie Fyffe
Forrest Griffen
Julie “Jae Forman” Clay
Jeff Rohrs
Jim Mercer
Joe Long
John Jesser
Julie “Maxwell” Argonis
Keri Valmassei
Luann Gibbs
Matt Shiv
Matt “Sledge” Waller
Matthew Harris
Mike Taylor
Mike Winstead
Nick Pleimling
Phil Kollin
Ric “Tile” Cengeri
Rob Ervin
Robin Plan
Stase Wendland
Steve Baker
Tina Kristina Mueller
If all the old bands can reunite, so can we. Long Live 97X – The Future of Rock and Roll!
My friend and co-worker Brian has an interesting side hustle. He prowls the sidelines of NFL games as “Who Dey” – the mascot for the Cincinnati Bengals.
He knows I’m a Raiders fan, that’s why he’s choking me… he’s much nicer to Mrs. Dubbatrubba.
He’s been “dressing up as a fake tiger” (his words, not mine) for more than 20 years — he’s getting a bit long in the fang for the mascot game. This feat is quite impressive when you consider how much of a physical workout it is. (Brian said on warmer game days, he’ll sweat off 10 pounds or more.)
And it’s even more impressive when you consider the fact that the Bengals were… let me put this politely… not good for much of his tenure. It can’t be much fun trying to fire up a sparse crowd — many of whom were probably rooting for the opposing team — during a 2-14 season.
I’m glad the Tiger tables have turned. If things go the Bengals way this Sunday, Brian will be going to the Super Bowl for the 2nd year in a row. Not bad for a side hustle. Or should I say “fur” a side hustle?
Xavier University’s website has a great profile of Brian here.
While he was in college, he was leading a mascot double life, as the “Blue Blob” mascot at Xavier sporting events, as well as doing his Who Dey thing.
And because Brian’s a natural ham, I cast him in a bunch of fun videos that I’ve scripted for our company over the years. One of my favorites was a buddy cop spoof — Brian and I were “Ham” and “Cheese” respectively, for obvious reasons.
In that video, we poked fun at some of the more arcane rules in the employee handbook, like “no t-shirts with inappropriate slogans” for our in-house fitness center. Here’s a quick clip from that:
I’m glad Brian’s still having fun hamming it up as Who Dey. Here’s hoping we see him at Super Bowl LVII in a few weeks!
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