We lost a radio legend yesterday.
I’d argue that you could remove the “Cincinnati” from John Kiesewetter’s headline. Nobody else worked their magic in radio like Gary did.
I had the privilege of working with Gary for a couple of years back in the mid 90s. As a kid who always wanted to be on the air, and as a natural goofball, it was a dream come true. A three-hour comedy radio show? Sign me up!
Nobody was better than Gary at doing voices… I sat in the production studio in awe as Gary would switch between different characters, with totally different voices, in the blink of an eye. I learned more from him in a week than I did in all of my college comms classes.
I was only a minor moon in his orbit, at best a “fourth banana” among his crew, which included “Doc” Wolfe, “Nurse” Burns and “Dukie Sinatra.” But I got to write sketches for the show, do some character voices (Fabio, Snoop Dogg, Harry Carey, Tom Brokaw, etc.), serve as Gary’s editor in reviewing/editing the sketches submitted by his other writers, book interview guests, and put together the weekend “best of” show. And when Gary went on vacation, Duke and I got to fill in… the “Holiday Boys” as we called ourselves.
Doc Wolfe said it best in the Kiesewetter article: “Nobody in radio worked harder than Gary Burbank.” We would produce a ton of pre-recorded bits, as well as prep for the live segments.
“We did 30 minutes of recorded material a day, in addition to the live stuff we did on the air,” Wolfe says. “I’d start writing at 6 in the morning, and then we’d get into the studio at 10 and record and edit until he went on at 2 p.m.”
The exec who hired Gary at WLW-AM, Randy Michaels, has an encyclopedic knowledge of all things radio, and knew Gary was a singular talent:
“We loved Gary on the air, for good reasons. He was creative, talented, and he worked hard at his craft. That hard work made the end result sound effortless. There has never been anyone like him. I was in awe of his talent, and will miss him terribly,”
In addition to being a skilled impressionist of the names in the news (he could do Reagan, George Bush, Bill Clinton, Jerry Springer, and about a gazillion others), Gary had dozens of recurring characters who were far more than one-note gags.
I joined when the show was being syndicated. The fact that Gary’s characters were so richly drawn and performed actually worked against us. You had to spend some time with the show to understand the nuances of the characters. It’s a shame the show never really took off across the country, because Gary certainly had the talent to pull it off.
It’s funny: radio is nothing more than airwaves – here one second, gone the next. But through his hard work and talent, Gary created characters and bits that didn’t just tickle your funny bone — they burrowed into your brain forever.
Amen, Banker Bill!
John Kiesewetter’s article does a very nice job covering Gary’s life and career. Read the entire piece here.
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