Chill Factor

Clearly marketers have run out of decent names for frozen “slushy” beverages. Here’s proof, from a window poster at a¬†downtown Cincinnati newstand/mini-market:

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A “Siberian Chill”? Really? Whoever named this beverage nailed the “cold” part of the equation, but they had a major FAIL on the “refreshing” part of it.

“Yes, being exiled to a gulag sounds delightful… please sir, may I have another?”¬†

The “thrill of ice-o-lation” tagline doesn’t help matters any either. Who makes this stuff – Putin Industries?


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