Here’s a great New York magazine interview with Scott Galloway, a marketing professor at NYU Stern School of Business… and the man who accurately predicted Amazon’s acquisition of Whole Foods and WeWork’s valuation bubble. It covers something that a lot of parents of college-age kids have been pondering during coronavirus lockdown: if my kid can’t be on campus, why am I paying the big bucks for School A vs. the much more economical School B?
There’s a recognition that education — the value, the price, the product — has fundamentally shifted. The value of education has been substantially degraded. There’s the education certification and then there’s the experience part of college. The experience part of it is down to zero, and the education part has been dramatically reduced. You get a degree that, over time, will be reduced in value as we realize it’s not the same to be a graduate of a liberal-arts college if you never went to campus. You can see already how students and their parents are responding.
It’s like, “Wait, my kid’s going to be home most of the year? Staring at a computer screen?” There’s this horrific awakening being delivered via Zoom of just how substandard and overpriced education is at every level.excerpts from the article linked above.
Lots of interesting food for thought. Galloway predicts that the tech titans (Amazon, Apple, Google) will get into the higher ed game. Well worth a read.
And from the student side, Seth Godin has long advocated for changes in our factory model educational system. This coronavirus crisis also provides us with an opportunity to rethink… nay, reimagine, how schools are set up. His manifesto, Stop Stealing Dreams, is quite thought-provoking. You can download a PDF version here.
In the post-industrial model, though, the lectures are handled by best-in-class videos delivered online. Anything that can be digitized, will be digitized, and isolated on the long tail and delivered with focus. What’s needed from the teacher is no longer high-throughput lectures or test scoring or classroom management. No, what’s needed is individual craftsmanship, emotional labor, and the ability to motivate.Seth Godin in Stop Stealing Dreams
The world has changed. Colleges, and all schools, need to change as well.