My buddy Rob does PR for the Hamilton Joes — “Ohio’s Premier College Summer Baseball Team.”
He likes to have a bit of fun with the press releases. His most recent one is a prime example:
It’s smart. “I’ll take ‘Talkin’ ’bout a Revolution’ for $200 please, Ken.” (BTW, today I learned that Button Gwinnett has the first signature in the upper left corner of the Declaration of Independence.)
The press release is funny. Especially the line about “crumpet-nibbling fancy-boys.”
And it gets your attention. Which is exactly the point. Rob could’ve played it straight and just mentioned the game and the fireworks. But adding a bit of flair and frivolity makes the release a heck of a lot more interesting.
It’s a kids’ game, for crying out loud.
Oh, that’s right, there’s no crying in baseball. But laughing is always allowed.
Keep up the great work, Rob!
You done said…