At the risk of being the out-of-touch, crotchety “get off my lawn” guy, I think social media hasn’t been helpful in regard to our current cultural predicament (see Capitol, rioting).

My friend Phil sent me a link to this PBS Frontline documentary:

I watched the program a couple of nights ago. Pretty chilling.

What really stuck in my head was when one of the experts being interviewed said that in pre-social media times, a person who believed in a conspiracy theory was usually a “lone wolf” crackpot. But through the “magic” of the interwebs, they could now not only find like-addle-minded folks, but also amplify their beliefs in the social media echo chamber.

It’s like the old saying “A lie will gallop halfway round the world before the truth has time to pull its breeches on” – only now that lie isn’t galloping, it’s rocketing.

Did you notice, in the footage and photos of the Capitol coup attempt, how many of the rioters had their phones out, livestreaming their seditious acts or “doin’ it for the ‘gram”?

Seth Godin (yes, I know, I’m a fanboy) totally understands the rules of the game.

Seth’s entire post is here. Well worth a read. His wrap-up is something I hope the Zucks and Jacks of the world take heed of:

Amen, Brother Seth! It won’t solve all the problems that America has, but it’ll tone down the rhetoric and the lies that are designed to garner attention.