On Valentine’s Day, FeedSpot released their list of the “100 Best Indie Music Podcasts.”
You probably didn’t even know that there were 100 podcasts about indie music. (Neither did I!)
But if you scroll down the list… keep scrolling… just a bit more… there, that’s it! You’ll find this gem:
“97X – Rumblings from the Big Bush” is the weirdly-named, shoddily produced podcast that I co-host with my friend and former 97X colleague Dave. I’ve posted about it before:
My 97X buddy Dave and I started a podcast a few years ago, recording episodes in my basement. We had no idea what we were doing. Still don’t, honestly. “Shoestring budget” would be inaccurate. No budget. Actually it’s a “loss leader” given the hosting and website fees we pay. We’ve done very little promotion of it. But somehow, someway, the small-but-mighty group of people who loved 97X found it.
The podcast about 97X seems like a fool’s errand. Very few people listened to the station when it existed, and it’s been off the air for two decades (or a mere 15 years if you include the dot-com era). But the people who listened to the station absolutely loved it. And somehow, some way, despite the lack of promotion (and the weird name of “97X Rumblings from the Big Bush”), they found the podcast. As I tell Dave all the time “every time we publish a new episode, we make 150 people very happy.” Through the pod, we’ve been able to reconnect with old friends, meet new ones, talk to musicians we admire (the latest episode features two members of Too Much Joy), and create a place for folks to relive some of their fondest memories. And hanging out with Dave — one of the most naturally funny people I’ve ever met — is always a treat.
From this Oct. 2025 post
Never heard of our podcast? You’re not alone. 99.99% of the world has never heard of it, much less heard it. But for the few, the proud, the folks who remember a tiny “modern rock” station in Oxford, Ohio, the podcast was pretty darn cool. It helped them reconnect with the station, the music, and the people that meant a lot to them.
“I am not sure you guys realize just what impact having this modern rock format has had on my life… your podcast has brought about all of these thoughts, feelings, and memories of the soundtrack of 21 years on my life. I thank you for playing your part in it back then and I thank you for creating this podcast to help me process just what those 21 years have meant to me.”
“Thanks for the pod. It is like finally being able to talk with someone about the treasure that was WOXY.”
We tried to end the podcast a couple of years ago, but we missed it.
Now we’re back with “Season Two”… which really just means more of the same hijinks.
#33 on the FeedSpot list is great. But the measures that matter most to Dave and me are having fun, and creating something that our (admittedly tiny) audience enjoys. We’re still making 150 people happy every time we release an episode. Like Seth Godin says, “that’s enough.”
You probably won’t come up with a better mousetrap. But you might find the empathy and focus to find a small group of people with a more specific problem and solve it for them in a way that earns you trust, traction and word of mouth.
That’s enough.
BTW, the latest episode features our interview with Chuck Cleaver and Lisa Walker, the leaders of the band Wussy, and two of my all-time favorite songwriters.
You can catch all of our episodes on Podbean, Spotify, Apple Podcasts, and most major podcasting platforms.
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