OK, time for a guessing game – if you saw this photo in the Sunday newspaper (anyone under 40: you’ll have to Google “newspaper” first), what sort of business or service do you think it would be advertising?
Airline perhaps? Vacation destination? Megachurch? Political ad?
If you guessed “cemetery” go to the head of the class… and then walk out of the class and immediately schedule an appointment with a psychiatrist, because clearly you have issues if you see a family jumping for joy on a sunshine-drenched beach and think of death.
But yes, it’s true, that photo was part of an ad for a “burial package” at a couple of Cincinnati-area cemeteries.
Help me understand how you can make a connection between that happy family and a burial package.
The “WE STAND WITH YOU!” line is creating some cognitive dissonance too… no one in the photo is actually standing.
I guess they’re going with the “sell the sizzle” approach. It reminds me of those old print ads for Newport cigarettes.
The headline was “Alive with pleasure!” because that sounds so much more appealing than “Dying of Lung Cancer.”
The cemetery ad has ruined things for me. I love the beach, but now when my kids ask if they can bury me in the sand, I’ll get scared that they really want to bury me.