Last night I drove up to Oxford, Ohio to see my friend Dave’s son play guitar for the local band This Pine Box. But going to see the band was just a handy excuse, a smoke screen of sorts. Don’t get me wrong – This Pine Box is a great band. They’re getting some national attention and they deserve it. But the real reason I made the long trek to Oxford was to see some old friends:
These are some of my homies from my days at 97X. Going left to right, it’s: yours truly, Steve Baker, Dave Tellmann, Gentleman Jim Mercer, Kathy Lucas, Billy D. the Fresh MC, Matt Sledge and Chris Adryan.
I could go on and on about each and every one of them (except maybe Kathy, because she spent a decade at 97X but that was after I departed), but suffice it to say the folks you see in the photo above, and dozens more that weren’t in Oxford last night, have fond memories of their time at a small-but-mighty modern rock station (a.k.a. “the future of rock and roll”) in a college town nestled among cornfields. I’ve said it before and I’ll say it again: it was the least amount of money I ever made in a full-time job, yet it was the most fun I ever had at a workplace.
Seth Godin calls them “tribes”:
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
For the 97X tribe, the shared interest was the music. And even though our station’s broadcast range barely covered parts of Cincinnati and Dayton, we certainly had a way to communicate. Not just on the air, but at the concerts and the promotional events. Not everyone could get 97X on their radio, and fewer still actually “got” 97X, but those that did made it a fantastic ride.