Seth Godin has quite a bit to say about social media on his daily blog, and his words are worth repeating here:
Once our needs our met, our instinct is to invent new ones, to find a fuel to continually move things forward, to bring that propulsive energy back.
Social media makes it easy to be both dissatisfied and to have a mission at the same time: Make everyone happy.
Every single critic silenced. Every customer delighted. Every prospect interested.
Sort of like your footprint in social media. It’s imperfectible. There is someone, right now, who’s miffed at you. Someone who misunderstands you. Someone who used to work with you who doesn’t any more, or someone who has the wrong impression of you and won’t even give you a chance. Not to mention the trolls, the ones who merely seek oppositional positions.
For every person who wants you to have bigger portions, there is someone who says the portions are too big. For every person who says your writing is too personal, there’s someone who wants it to be more personal…
Seeking a perfect sphere might be a hobby, but if it’s not giving you joy, it’s a lousy way to live. It’s an addiction, not a useful tool.
People have been talking about you behind your back ever since fifth grade. Now, of course, you can eavesdrop whenever you choose. Don’t.
Turn it off. Walk away. Accept the lack of perfect.
Better to make something important instead.
Or this one:
You open the door and the vacuum cleaner salesperson comes in, and dumps a bag of trash in your living room.
Or a neighbor sneaks in the back door and uses a knife to put gouges on the kitchen table.
Or, through the window, someone starts spraying acid all over your bookshelf…
Why are you letting these folks into your house?
Your laptop and your phone work the same way. The reviews and the comments and the breaking news and the texts that you read are all coming directly into the place you live. If they’re not making things better, why let them in?
No need to do it to yourself, no need to let others do it either.
And this one:
Your smartphone makes you quick, not smart.
Every time you pick up your quickphone, you stop inventing and begin transacting instead.
The flow of information and style of interaction rewards your quickness. It helps you make decisions in this moment. Which route to drive? Which restaurant to go to? Which email to respond to?
Transactions are important, no doubt. But when you spend your entire day doing them, what disappears?
We can’t day trade our way to the future we seek.